How to Create Branded Print Collateral That Sells

Despite all the digital content, printed marketing materials are still trusted and tangible more than any other medium. If a business wants to create a positive image, print materials with their brand help show their professionalism. Just including your logo on a brochure isn’t sufficient. Successful collateral comes from thinking carefully, being organized and knowing how your audience thinks and what they require.

Print advertising supports your brand and guides people to decide whether to buy from you. When marketing materials are laid out properly and given out effectively, they do your selling for you in silence. No matter if you share your business cards, catalogs or merchandise at trade shows, every piece of printed material should display your brand’s personality and special benefits.

Understand The Purpose Of Each Printed Piece

The planned use of collateral changes from one part of your marketing strategy to another. While a flyer introduces a new service, a product catalog offers all the necessary details to encourage someone to buy. Take some time to figure out your goal before you put anything into print. This will guide you in figuring out which content, structure and call-to-action will be best.

If you give printed collateral a focus, you use less of it and make it more effective. A brochure that talks to just a certain audience does better than one aimed at everyone. If you clarify your message by focusing on a specific topic, you help partners and customers decide to buy.

Maintain Brand Consistency In Every Element

Branded items must express the same image and feel to represent the same brand. It involves giving all your materials the same logo, fonts, colors and way of speaking. Inconsistent branding weakens trust and can confuse your audience. Having design templates helps the team deliver visual consistency even if many people are working on the same project.

The steady look should continue in the consistency of the products and their condition. If focus on quality is something your brand is famous for, materials with embossing, smooth coatings or fastening with a coil binding machine can prove your brand’s dedication to detail. The way things feel and look in the packaging help shape people’s view of your brand.

Focus On Clear Messaging And Strong Visuals

The way you communicate your worth on resumes is the same whether you use words or images. The reader could find it overwhelming if you put too much text on the site and shoddy visuals might give the impression that your business is unprofessional. Pick a main idea for each message and explain it clearly by using striking pictures and easily understood words. Place headlines and subheadings to draw attention and boost the purpose of your text.

Choosing the right pictures can boost the appeal of your printed materials at a glance. Pick pictures or artwork that make the message stand out and look nice. Images for products must have high resolution and a simple background, unlike lifestyle shots which can touch the viewers’ hearts.

Choose The Right Materials And Print Methods

Print quality speaks volumes about your brand. Paper or finishes that aren’t solid look cheap and can turn away potential customers. Get stationery that is heavy and feels appropriate for your business. Luxury companies could go for textured paper with gold details, while companies like tech startups like simple lines and bold designs printed on high-gloss paper.

The way a brochure is bound is very important, especially if it is long or used as a training guide. Documents made with the coil binding machine appear clean and professional and they can stay flat instead of curling upwards, useful for presentations and product guides. Adding these finishes makes your collateral stand out and be useful.

Use Distribution Strategies That Drive Action

No matter how well a piece of collateral is made, it won’t work if the right people don’t see it. Locate where your best customers are most active and set up your distribution to reach those places directly. You could do this by distributing flyers at shows, packing booklets in boxes you ship or mailing catalogs to your best customers. Always have a way for consumers to respond right on the item such as a website address, QR code or special offer.

Reinforce the printed material with messages on digital channels. When using both print and digital channels, the campaign will achieve better results. If your print materials excite interest or encourage someone to go to your site, you begin a journey toward more customer interaction and lasting relationships.