The Coach SpaceYou have recently started your journey as a fitness and health coach and are looking to attract new clients. Email marketing is an organic way to build a client base and increase revenue.
Email marketing tactics for health and fitness coaches include finding target audiences, customized welcome emails, personalized content, clean subject lines, health-based aesthetics, motivational language, about-me section, social media links, situation-specific emails, and automated delivery.
Email marketing is essential to attract new clients and retain existing ones. As a fitness coach, you need to remain connected with people, and writing a perfect email can help you do that.
Leverage Email Marketing As a Health and Fitness Coach
1. Segmentation to Pick People Interested in Fitness
The first and foremost thing to do before employing email marketing to enhance your health and fitness coaching is to identify the target audience.
For a fitness coach, it is essential to know their niche audience and design content accordingly.
Segmentation is the answer. As a fitness coach, it helps you identify and understand your niche audience.
It results in more open rates for emails, converting to more conversion rates for you as a coach.
Segmentation is a key component to ensure you only have the most qualified leads coming in. Also, it skyrockets the results of your digital marketing campaigns.
CRM software assists in the process of segmentation. Some of the good ones available are:
- Salesforce Sales Cloud
- HubSpot CRM
- Zoho CRM
- Pipedrive CRM
- Freshsales CRM
READ NEXT: How to Improve Digital Marketing Outcomes for Your Business
2. Send a Welcome Email Customized to the Client’s Fitness Needs
A welcome email can make a person feel that they have made the right decision in choosing your health program.
The welcome email must provide details about the fitness programs, their benefits, and any discounts to motivate people to subscribe.
It should be specific to the client and curated specifically to their needs.
The content should provide insight into how long it will take before they start seeing any results.
It is essential to add some success stories and positive testimonials in the welcome email to showcase what success you have achieved as a health and fitness coach.
3. An Appealing Subject Line With a Health Nugget
An attractive and informative subject line is a must.
A good subject line gives the client a fair idea of what is coming and piques their interest.
A person will open an email with a subject line related to their interests. Once they open the email, their chances of engaging with your services increase.
Including a health nugget or a research-backed fact in the subject line can grab client interest.
Try to refrain from using ambiguous and misleading subject lines.
You can come up with some irresistible to ignore ideas with FunnelTeacher.com’s email subject line generator.
4. Personalize Emails to Suit Client’s Fitness Needs
A one-size-fits-all does not work when it comes to email marketing.
To increase the open rate of emails that will later translate into conversion, the content of the email should be tailor-made.
As a health and fitness coach, you will be in close contact with your clients; thus, personalized email content is necessary.
Always start the email with the client’s name. For example, ‘Dear Mr. X’.
Base the content on their previous interactions with you or past purchase activity.
Include a clear call-to-action button to guide your potential client into making a decision. It should be brightly colored and placed in a visible location.
5. Your Email Should Have a Health Based Aesthetic
Your email needs to have an aesthetic that depicts your method of coaching a person to have good health.
You can represent it by using client photos (of course, with their permission).
The general aesthetic of the email should be such that it reminds a person of sound health and wellness.
The color palette should comprise earthy tones and soft, calming colors and the font should be clean to make the text easy to read. It will also help reflect the clean nature of your practice.
Such aesthetics help you position your brand in a positive and memorable way. You look different than those companies sending out mass email campaigns.
You can check out The Coach Space’s article on the brand positioning statement and why it should matter to you.
6. Use Motivational Language to Draw the Client to Fitness
The language of the email should be simple to understand. Refrain from using jargon to make it easy to comprehend.
The content should be motivational to draw the client towards taking steps for better health with your help.
The content should generally exude positivity. Words like ‘good health is everyone’s right’, ‘changing lifestyle can be easy’, and so on can make a person feel positive about engaging in your services without dread.
7. Include Your Story of Why You Became a Fitness Coach
Give your email content a more detailed account of your journey as a fitness coach.
What got you into this profession and how it has impacted your life is one way to motivate clients.
Visual representation of your journey could become an added asset to your email marketing strategy.
It can be a part of your welcome email or subsequent email when a client enrolls in one of your programs.
8. Communicate According to Client’s Fitness Journey
There are three kinds of emails that you can send. Each email has a separate situation in which you send it to your client. Trigger email strategy is ideal for this situation.
The first kind is the ‘getting started’ email. It is for people who have chosen your program and have spoken to you/your team but have not moved ahead.
It can have a video demonstration of what to do next or written text about how to proceed. Offering some discounts and deals can also help you win the client.
The second type of email is a newsletter that talks about the latest in health and wellness. Use it to spread the correct information and segregate myths from facts.
Use the third kind to maintain customer loyalty. If a customer is nearing the completion of their subscription to your service, send them an email containing an incentive, such as a discount on continuing your service.
9. Link Your Social Media Profiles to Show Fitness Content
As a fitness coach, having a social media presence is a must.
Links to all your social media handles should be a part of your email content.
It allows clients to see what your forte is and the success you have achieved with your previous clients.
10. Automate Email Delivery to Keep Your Focus on Fitness
Deliver emails on time. One way to do it is by automating the delivery of your emails.
An automated email delivery helps you pick a schedule according to a time when your clients generally tend to open their emails.
You can figure this out based on their previous behaviors.
Email marketing automation helps you concentrate more on your niche, creating more fitness programs.
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